A lot has been written previously around spikes in mobile revenue on holidays. See here: 40% of Fab’s revenue was via our mobile apps on Thanksgiving Day this year.
We just smashed all previous mobile shopping days this Christmas. A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record. And, 40% of our European revenue was on mobile that day, also a record.
I had predicted previously that someday before then end of 2012 Fab would have a full day where mobile was more than 50% of our overall revenue. We’re there.
Smile, you’re designed to.
Jason’s numbers (combined with our own internal tablet data) paint a picture of a very merry holiday season for savvy retailers. It looks like 2013 is going to be the year that being touch-ready really starts to move the needle.