December 26, 2012
It was a mobile Christmas @fab


A lot has been written previously around spikes in mobile revenue on holidays. See here: 40% of Fab’s revenue was via our mobile apps on Thanksgiving Day this year.

We just smashed all previous mobile shopping days this Christmas. A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record. And, 40% of our European revenue was on mobile that day, also a record.

I had predicted previously that someday before then end of 2012 Fab would have a full day where mobile was more than 50% of our overall revenue. We’re there.

Smile, you’re designed to.

Jason’s numbers (combined with our own internal tablet data) paint a picture of a very merry holiday season for savvy retailers. It looks like 2013 is going to be the year that being touch-ready really starts to move the needle.

(via betashop-deactivated20140509)

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