iPad has been particularly out performing. We have half the iPad users and daily logins as iPhone users, BUT, iPad is almost neck-and-neck with iPhone in terms of orders and revenue. iPad conversion rates are off the charts. 6% to 7% of all Fab iPad visits result in a purchase. Think of that. Around 6.5% of every time someone opens the Fab iPad app they make a purchase. And, they buy more than two items per order on average.
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