People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds (a millisecond is a thousandth of a second).
“Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web.”"
“For Impatient Web Users, an Eye Blink Is Just Too Long to Wait” by The New York Times
Something to think about when you are focusing more on pixels than overall performance. All those extra graphics and mountains of front-end scripting could be sending your traffic over to your competitor’s website.(via marksbirch)
Glad to see people catching up to what Amazon knew in 2002.(via caterpillarcowboy)
This makes a good case for feature-built sites on mobile & tablet.
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