Groupon descriptions were kind of funny to read at first, but I always felt like I was read recycled Woot copy. Now-adays I skip the bulk of the text and go straight to the bottom where they say how many Yelp (or Yelp-like) reviews the service got.
Interesting to see how formulaic it is - I had assumed it was just a couple folks who all shared the same sense of humor writing these. Suppose it’s easier to scale this way…
S: You’ve interviewed over 300 entrepreneurs now. Do you see any common characteristics between all these different people that you’ve interviewed that you could see in somebody and say that person is going to be successful?
A: Yeah, I see a handful of things. I think the biggest observation I’ve got, the biggest commonality is they start with garbage. They start with something that stinks, that’s not beautiful, that’s not going to impress their friends, but it’s a launch and it’s simple and it works.